Archives for “Lucky Strike”

Something is happening in the cigarette market. Maybe it has got to do with the dark market – the legal end of tobacco and cigarette advertising – which looms on the horizon. And then again, maybe the brands are just going bonkers. But, going hand in hand with a shift in images and positionings, there [...]


In recent months I came across two fairly similar ad campaigns. The first – by Lucky Strike – I discovered last Autumn and while I found the lack of creativity and level of misdemeanour debatable, it didn’t do enough to me to deserve its own article. Then, only a few days ago, I more or [...]