Archives for “consumer involvement”
... or how a proposed consumer dialogue ended up in wicked consumer violation and a re-launch went really, really wrong.
... or how a proposed consumer dialogue ended up in wicked consumer violation and a re-launch went really, really wrong.
1 Comment. Posted by lifeofbrian on Freitag, Februar 27, 2009 at 13:24.
Filed under marketing, advertising, communication, buzz, consumer generated communication, consumer generated contents, consumer involvement, dialogue, gossip, re-launch.
Brian B. Ashes is an undercover sniper acting as a strategic and creative consultant in the advertising and communications biz. He regularly gives an insiders reflection on sense and non-sense of the biz and has a go at its ways, ideas, attitudes and spendings.