Archives for 2010
What on earth gives networking platforms in the internet their legitimacy? Quite simple: they are supposed to bring people together, for the growth of their networks and enterprises. Simple as that. Bamm. For this reason I am wondering where LinkedIn derives its legitimation from. Because, instead of bringing people together, it gets them lost in [...]
Generally, I bear no grudge against the Bionade brand and its products. On the contrary, their business case is one of those success stories we love hearing about. It tells the tale of a company set up from scratch with the only start up capital being a good and modern product idea – sustainable organic [...]
Looking back into the past 60 years or so, Austrians aren’t exactly known for an outstanding humour or making us laugh. Yesterday, however, I spotted this new print campaign by the Austrian airlines and had to smile. Good for them, because according to their claim, they “fly to make you smile”. Well, this one put [...]
Something is happening in the cigarette market. Maybe it has got to do with the dark market – the legal end of tobacco and cigarette advertising – which looms on the horizon. And then again, maybe the brands are just going bonkers. But, going hand in hand with a shift in images and positionings, there [...]
You might think this is a nice commercial. You might also think: wow, finally the ad biz big guns are reacting to their own downfall and the consumer’s growing immunity. Take a good peek at The last advertising agency in the world. Well, now think again. Because they – the dinosaurs – like heavyweights are [...]
For once, somebody has had the guts to speak out what so many of the people I know in the ad and marketing biz only dare think and tolerate on a daily basis. I must say, I was deeply touched and impressed when a colleague forwarded an article that was published on XING.com a couple [...]
What the fuck did Bifi’s product development unit have in mind when they thought of their new ‘guarana sausage snack’? I didn’t know that pot smoking and tripping was allowed in corporate research and development units. The first time their advertising attracted my attention, I was sure that this was some kind of hoax or [...]