Archives for September, 2009

THE BOOTLICKER DILEMMA

Why is so much crummy advertising and marketing going around? Why are millions and millions more spent on irrelevant, meaningless and unsustainable brand communications? Why does so little the ad biz creates and produces appeal to those it is actually supposed to reach? Often enough, the process of developing ads and communications kicks off quite [...]

0 Comments. Posted by lifeofbrian on Freitag, September 4, 2009 at 12:55.

Filed under marketing, advertising, communication.