Archives for Mai, 2009
Some people have asked me why on earth I stick around the advertising and communiction biz when I oppose most of what it does and resembles while having so little influence on it as a whole. Isn’t it a bit like David against Goliath? Won’t the enemy retain the upper hand and crush any form [...]
The other day I attended a conference and one of the speakers articulated a cute sounding theory, that every company should see and structure itself, perform and interact with its audience like a „rock band“. I liked this approach very much, even though I thought the presentation could have made more sense and the “rockbandism” [...]
It's bad enough crime when people steal from others, but when multi-billion corporate brands do so and simply to mislead the public, then we've reached the top of the ladder and the highest category of embarrasment.