Archives for März, 2009

QUALITY HUNTERS vs. BEAN COUNTERS

In my everyday life at work, I frequently come across people in advertising agencies and client's companies in important positions not really up to the challenge of their jobs. I often wonder how they even got there without anyboday noticing their incapabilities. It makes you wonder...

0 Comments. Posted by lifeofbrian on Sonntag, März 22, 2009 at 15:35.

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B2H: Business-to-Human communication

10 rules for better advertising. I don’t know how you guys out there feel, but, to me most advertising has always resembled something irrelevant somehow trying to impose a threat on me. Because, although it mostly has nothing to offer, it seems to attack me from all angles. A bit like a bunch of children [...]

3 Comments. Posted by lifeofbrian on Donnerstag, März 12, 2009 at 11:28.

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CSR: Corporate social ridicule

In recent months it has become increasingly noticable in my everday life that brands from various markets are adding the aspect of corporate social responsibilty to their communication and creative briefs. If you ask me, this is less down to corporate enlightenment or a cleansing of business morale, but to the power of the consumer. [...]

0 Comments. Posted by lifeofbrian on Donnerstag, März 5, 2009 at 15:11.

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