Archives for Februar, 2009
... or how a proposed consumer dialogue ended up in wicked consumer violation and a re-launch went really, really wrong.
... or how a proposed consumer dialogue ended up in wicked consumer violation and a re-launch went really, really wrong.
1 Comment. Posted by lifeofbrian on Freitag, Februar 27, 2009 at 13:24.
Filed under marketing, advertising, communication, buzz, consumer generated communication, consumer generated contents, consumer involvement, dialogue, gossip, re-launch.
So, now they finally have the enemy entirely surrounded. No escape for the potential consumer anymore, say the so called ad big players and global networks. They claim to have zeroed in on the individual. Their magic formula? 360 degrees of ad and marketing weaponry. Total ad war is on the horizon! What is it good for?
2 Comments. Posted by lifeofbrian on Donnerstag, Februar 19, 2009 at 12:34.
Filed under marketing, advertising, communication, 360 degrees marketing, ad wars.
Brian B. Ashes is an undercover sniper acting as a strategic and creative consultant in the advertising and communications biz. He regularly gives an insiders reflection on sense and non-sense of the biz and has a go at its ways, ideas, attitudes and spendings.